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Miso is Amazing!
Miso
2011
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Welcome to the seasoning section. I'm the owner. Here, I will introduce an idea of ​​"miso" and memories that have triggered the idea.
It is the first food that has led me to start SUPERMARKET KAKAMU. This time, therefore, I will talk a little bit about how I started SUPERMARKET KAKAMU in addition to the idea of miso
Memory of Culture
In Tokai region (the central region of Japan) where I was born and raised, miso is used in many kinds of dishes such as miso cutlet, miso udon, and it has a memory of a unique miso culture. miso is always available in the refrigerator. Therefore, I've been believing that miso is a seasoning that matches anything. The idea inspired from such a memory of culture is "Miso is Amazing!"
Owner's Culture Shock
After I graduated from high school, I went to Tokyo with miso to go to the university. One day I had dinner with my friend at home. I spread the foods and sweets I had bought at the supermarket on the table and took mayonnaise and miso out from the refrigerator. Then, my friend asked me, "What is that miso used for?" Of course, I intended to use miso for literally anything. But my friend did not immediately understand what I had said. That is when, for the first time, I knew that it was a unique food culture of Tokai region that miso was thought to match anything. I was very shocked.
Miso is Amazing!
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This culture shock made me want to have my friends in Tokyo knew that miso was an amazing seasoning that matched anything. Then, I came up with an idea that expresses the message that miso matches anything by actually combining variaous things with miso.
Miso x Shachihoko
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I've combined miso with Shachihoko, the symbol of Nagoya, the center of Tokai region.
Miso × Samurai
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I've combined miso with Samurai, which is famous as a Japanese thing, to promote miso overseas.
In this way, miso is an amazing seasoning that matches anything. Please try combining miso with various things. I'm sure that you will say "Miso is Amazing!"
At the End
It was a culture shock that triggered me to start SUPERMARKET KAKAMU and to create ideas from the memories of foods. "Miso is Amazing!" is a realized idea. If you like the idea, please contact us.
Please continue to enjoy our food ideas!!
See Also!
Owner's Choice
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