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タオル昆布
昆布
2019
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いらっしゃいませ。店長です。乾物売り場へようこそ。今回は「昆布」のアイデアと、着想のきっかけとなった食材の記憶をご紹介いたします。

状況と動作の記憶

みなさん昆布といえばどんな記憶がありますか。
海の中ではゆらゆらと漂い、水揚げされると乾燥させてから出荷されます。
ほかにも海に潜ったときに、頭や体に海藻がまとわりついてくるなんてこともあるかもしれません。
このように、水の中を漂ったり、体にまとわりついたりする状況や、干して乾燥させる動作の記憶から着想したアイデアが「タオル昆布」です。

ご自宅で海を感じるタオル

タオル昆布は、お風呂の中でつかうタオルです。

seaweed1

昆布のように水の中をゆらゆらと漂わせてみるのもいいですし、タオル昆布で体を洗ってみれば、まるで海藻が体にまとわりつくような状況を再現できます。

お風呂で使った後の濡れたタオルは、昆布のように干して乾燥させることで、

seaweed6

何度でもご使用いただけます。

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ちなみに濃霧や日照不足の地域で昆布を生産する際には、乾燥機で昆布を乾燥させるらしいのですが、タオル昆布も洗濯機で洗って乾燥機で乾燥させることができます。

seaweed5

パッケージはこのように1枚づつ袋詰めされ、

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昆布らしさにこだわった一品となります。

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皆さんも一度お風呂の中などで海を感じてみませんか。ちなみに磯の香りはしません。

現在商品化進行中!

タオル昆布は、当店が毎月連載中のフェリシモさんの妄想商品化道場という企画にて「海を感じる日用品」というお題に対して当店が回答として考えたアイデアです。おかげさまで人気投票1位&500票以上を獲得したため、現在商品化にむけて開発進行中です。ぜひご期待ください!

おわりに

今回は、昆布の状況と動作の記憶から着想した「タオル昆布」でした。
ただいま商品化が進んでおりますのでので、商品化の際にはぜひご家庭のお風呂にいかがでしょうか!

それでは、引き続き当店の食材アイデアをごゆっくりお楽しみくださいませ。

店長のイチオシ
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